Work / Project Details
Chapelwood Church
Overview
Chapelwood is a large church community offering services, events, and resources for a diverse audience. The website serves as a central hub for members, visitors, and new attendees looking for information, connection, and engagement.
The goal of this project was to redesign the website to improve usability, simplify navigation, and create a more welcoming and accessible experience for both new and existing users.
Role & Duration
Research, Wireframing, Visual Design, WordPress Development
Ongoing Project
KPI Improvements
The Problem
User Experience
The existing website was outdated, difficult to navigate, and did not clearly communicate the church’s offerings or community experience.
- Users struggled to find service times and key information
- Navigation was overwhelming and unclear
- Content was difficult to scan and understand
- The site did not effectively guide new visitors
First Impressions & Insights
Analysis of the existing website revealed:
- Inefficient information architecture
- Overloaded navigation with too many options
- Lack of clear entry points for new visitors
- Inconsistent layout and visual hierarchy
- Key actions (visit, watch, connect) were not emphasized
Church websites must prioritize clarity and accessibility, especially for first-time visitors who are unfamiliar with the organization.
Strategy & Approach
An Accessible Website for a Multi-Generational Community
- Why: Understand how new and existing users interact with church websites
- How: Simplify navigation, restructure content, and improve accessibility
- What: Design a website that clearly communicates services, events, and ways to connect
A New Generation
The strategy focused on balancing tradition with growth. Established in 1948, Chapelwood has a strong base of long-time members, many of whom rely on familiarity and ease of use when navigating digital platforms. At the same time, new leadership aimed to attract younger families and create a more modern, inviting entry point through the website. To support both audiences, the design approach prioritized accessibility and simplicity—using clear navigation, intuitive UI patterns, and highly legible content to ensure the experience feels effortless for all users. This balance allowed the website to remain approachable for existing members while becoming more engaging and welcoming to a new generation.
Wireframes &
Conceptual Design
- Homepage redesigned to highlight key actions (visit, watch, connect)
- Navigation simplified to reduce overwhelm
- Events and service information made more accessible
- Content structured to guide users naturally through the site
Visual Design
Clear Brand Clear Navigation
- Clean, modern typography focused on readability
- Increased white space for clarity
- Stronger hierarchy to guide user attention
- Warm, welcoming visual tone aligned with the brand
- Consistent design system across pages
The Solution
The redesigned website provides:
- Clear access to service times and location information
- Simplified navigation and user flow
- Stronger emphasis on key actions (visit, watch, connect)
- A modern and welcoming visual experience
- Better structure for events and community engagement
Impact
Seamless Community Integration
- Improved usability and navigation
- Stronger first impression for new visitors
- Increased clarity around services and events
- More engaging and accessible user experience
- Better alignment with the church’s community-focused mission
What I Learned
- Designing for diverse audiences requires strong clarity and structure
- Accessibility and readability are critical for engagement
- Clear navigation is essential for first-time users
- Simplicity improves both usability and overall experience
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